Cedars Sportsbook Collateral
Create exciting/energized digital and print collateral to promote the launch of
Cedars Sportsbook for 7 Cedars.
Cedars Sportsbook for 7 Cedars.
Following the legalization of sports betting in Washington State, 7 Cedars created a brand for their sports betting wing that needed promotion leading up to the grand opening.
One of the unique challenges for this brand was creating color options that broke from the 7 Cedars standard it was conceived with. Where the sportsbook is located in the casino is particularly dark and the brand palette did not offer many bright colors to enhance visibility in that environment. To find a unique set of colors, I used Adobe Color to generate several color palette options from select photos from sports history, primarily sourcing images from Sports Illustrated staff's curated top 100 sports photos. I then mixed and paired-down colors from each set to create two secondary palettes themed to different uses:
Hometown, which paralleled our local teams with a Seattle Mariners-esque teal, Seattle Seahawks navy blue, and our own Cedars at Dungeness Golf Course orange. These would be used to compliment our region-specific sports promos.
Blacklight, featuring an electric green and magenta that "pop" the creative in the dark shadows of the sportsbook.
Deliverable
HD digital signage
Printed poster + banner signage
Motion graphics (.MP4)
Printed poster + banner signage
Motion graphics (.MP4)
Tools
Adobe AfterEffects CC
Adobe Illustrator CC
Adobe Photoshop CC
Adobe InDesign CC
Adobe Color
Shutterstock
Adobe Illustrator CC
Adobe Photoshop CC
Adobe InDesign CC
Adobe Color
Shutterstock
Project Goals
Eye-catching creative for promoting the opening of Cedars Sportsbook.
Artwork featuring primary brand color palette.
Digital static featuring secondary "Hometown" color palette.
Digital static featuring secondary "Blacklight" color palette.
Glassware mock-ups
